Step 2

Researching: How to Choose Profitable Products to Promote

In order to succeed in affiliate marketing, you should know what products is hot selling in the marketplace because if you do not choose products that are hot selling then nobody will buy what you promote. I say this because not all products in the marketplace are hot selling so do not just select and promote any product that you see.


So how do you choose a product to promote? You can actually search for different products of your choice. But I would suggest you focus your portfolio on hot niches like Weight Loss, Personal Development, Relationships, Muscle Building, Gaming/Music, Money and Sex/Adult Products... These niches are hot selling and you can find a lot of products that you can market to the world.
 

Researching in the Clickbank Marketplace

Just enter your keyword in the search box and search for products related to your chosen niche:



This product can pay you up to $86 in commission. Products like this have upsells that is the reason why the even though the initial commission you can have is $22.75 it can be up to $86 when the buyer will buy related products on the buying transaction.

Here’s what the product variables mean, according to Clickbank:

a. Dollars per Sale ($/sale). The average net amount earned per affiliate per actual referred
sale (affected by refunds, charge backs, and sales taxes, but not unfunded sales like
returned checks).

b. Total Dollars per Sale (Total $/sale). The sum of all initial sales and re-bills divided by the
number of initial sales.

c. Commission per Sale (%/sale). The average percentage commission earned per affiliate
per referred sale; this number will not vary unless the publisher changes the payout
percentage over time.

d. Referred Percentage (%refd). The percentage of the publisher's total sales that are
referred by affiliates.

e. Gravity (grav). The number of distinct affiliates who earned a commission by referring a
paying customer to the publisher's products (weighted, not actual).

All of the factors are combined and adjusted so that more recent sales activity is given greater
weight.

To improve their marketplace ranking, products must show a history of reliably converting
referred traffic to paying customers over the previous eight weeks. Products that maintain a higher
ranking naturally is a good choice for you and this means you can make more sales overall.

5 Important things to look for:

1. Gravity. Simply choose a product that has a gravity of 50% or higher. The gravity of a product refers to the number of distinct affiliates who earned a commission by promoting such particular product. If others are making money from it then you can too. It means people are buying that product and you can always have your share if you do your part diligently to promote the product to those who need it.

2. Earned $ per Sale.
You may want to look also to the earned $ per sale to make sure that the
product pays you well. Monthly recurring commissions from member-ship sites are also great!

3. Vendor’s Sales Page.

a. Headline and Sub-headline. Make sure that the sales page has a very prominent and emotive headline and subhead line that can capture the attention of visitors within the first 5 seconds of arriving on the webpage.

b. Bullet Points on Benefits.
Many site visitors often scan the page from top to bottom or bottom to top without actually reading the sales letter in detail. In this case, a good sales page is the one that contain prominent bullet points illustrating the benefits from the product to the prospective client.

c. Testimonials. Testimonials establish trust which is very important in order to close a sale. Ideally, a video testimonial from a satisfied customer will greatly do the job. The next best form would be an audio testimonial. Testimonials are credible especially when a link of the person giving the testimonial is added.

d. Bonuses. Products that offer bonuses have higher conversions.

e. Squeeze Page included in the Sales Page. Avoid products that have squeeze pages on their sales letters. If a sales letter has a way of capturing the visitors email, then chances are you will be losing commissions due to you because the vendor will be in control to do the follow up instead of you.

f. Guarantee.
The best way to increase sales is to remove the risk to the customer. You should look into products that offers prominent NO QUESTIONS ASKED refund guarantee on the sales page. Fortunately, all clickbank products have this 100% Money Back Guarantee.

4. Support from the Merchant/Vendor. You may also prefer to promote products from merchants who provide affiliate marketing tools. This is actually what is improving in affiliate marketing because the merchants themselves can provide all you need to use in your promotions such as contents for your article promotions, E-mail promotional newsletters PPC Ads which you can copy and keywords that you can use in blogging/article writing. You can have these affiliate support from the vendor usually on their site at www.vendordomain.com/affiliates

5. Monthly Commission for One Time Sale.
I believe every affiliate loves this because what you do here would be to make one sale and from this single transaction, you can be paid monthly.


Why is this so? These are simply the programs you promote which has recurring commissions. Examples of this are paid membership sites. These membership sites charge their clients a monthly membership so if you are successful in promoting a site like this then you will be paid a commission as long as the member stays as a paid member on the site.

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